How Fight.ID & UFC Are Bringing 700 Million Fans On-Chain

In today's Markets Outlook, Fight.ID Co-Founder James Zhang joins CoinDesk's Jennifer Sanasie to discuss Fight.ID's unique partnership with the UFC. Plus, he shares how they plan to convert millions of combat sports spectators into stakeholders through digital collectibles, event participation, and a dedicated fan identity system. - Timestamps: 02:06 - Why Crypto & Combat Sports are a Match 03:27 - How Spectators Become Stakeholders 04:28 - How Fight.ID Sustains Community Momentum 05:20 - The $183M FIGHT Token Presale 07:05 - Fight.ID and UFC's Partnership 07:28 - Onboarding UFC Fighters to Crypto - Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit ⁠⁠⁠⁠https://midnight.network/break-free⁠⁠⁠⁠ - OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at ⁠⁠⁠⁠https://www.owlting.com/portal/?lang=en&utm_source=CoinDesk&utm_medium=cpc&utm_campaign=CoinDesk_Banner⁠⁠⁠⁠. - Genius Group has partnered with CoinDesk for Bitcoin Treasury Month, launching the Genius x CoinDesk Quest. Participants can join the Bitcoin Academy, complete free microcourses from experts like Natalie Brunell and Saifedean Ammous, and enter to win 1,000,000 GEMs (worth 1 BTC) promoting bitcoin education and adoption. Learn more at: https://www.geniusgroup.ai/coindesk-bitcoin-treasury-month/ - #cryptocurrency #digitalfinance #finance #bitcoin #crypto - Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE