Some startups are tokenmaxxing. Others tell us it's a 'stupid' trend that will die out.

Kavitta Ghai wants her startup's engineers to spend more tokens. Loading audio narration... The 29-year-old cofounder of Nectir started setting minimum quotas for Claude Code use. First it was at least $100 in tokens a week, then $200. Now, the expectation is that her engineers each spend a couple …