Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything

Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how SDF went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3. Links mentioned from the podcast: Jason’s Twitter: https://x.com/jasonkarsh Stellar Development Foundation Website: https://stellar.org/ From our sponsor: Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale Timestamps: 00:00 Unlocking Idle Assets 00:38 Meet SDF's CMO 02:26 From Google to Crypto 04:00 Crypto Branding Reality 07:46 SDF's Focus and Timing 10:51 Making Stablecoins Click 13:02 One Voice Many Audiences 15:20 Get Rich Slow Marketing 19:04 Founders as Storytellers 22:19 RWA Growth on SDF's 24:56 Stablecoins vs Tokenization 26:17 Next 100M Humans or Agents 28:05 Final Thoughts ---- #cryptocurrency #digitalfinance #finance #bitcoin #crypto Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Public Keys: https://open.spotify.com/show/1rqYzRV10nfKfoTpFXZhTE Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE The Policy Protocol: https://open.spotify.com/show/3Fh8ffulAWcCqMu0uVuwoj