The Sports Loyalty Revolution That Generated $5 Million in Partner Sales | Avax Architects Series

John Timoney-Gomez, Co-Founder of Uptop, explains how their loyalty wallet infrastructure creates direct channels between sports teams like the Cleveland Cavaliers and their global fanbase through blockchain-powered rewards programs. The platform has driven over $5 million in partner spending while enabling fans to earn points through daily engagement, shopping and game predictions that can be redeemed for premium experiences like courtside seats, all while building on Avalanche. To learn more about Uptop, visit here: https://www.uptop.xyz/ - #cryptocurrency #digitalfinance #finance #bitcoin #crypto Subscribe to CoinDesk on YouTube: https://www.youtube.com/user/CoinDesk?sub_confirmation=1 CoinDesk is the leading digital media, events and information services company for the crypto asset and blockchain technology community. Twitter: https://www.twitter.com/coindesk LinkedIn: https://www.din.com/company/coindesk Instagram: https://www.instagram.com/coindesk Facebook: https://www.facebook.com/CoinDesk Newsletters: https://www.coindesk.com/newsletters CoinDesk Podcast Network: https://open.spotify.com/show/2jyIhkvAQhed8AWDZiPpSP Markets Daily Crypto Roundup: https://open.spotify.com/show/7sDXM8BlxsUqzL2IqmLqwE