What’s In Your Search? Why Generative AI Is The New Front Door

Not long ago, Google, not Generative AI, was the front door to every business. If you were not on page one, you were invisible. That door is moving. Today, more people start with generative AI. They ask ChatGPT, Grok, Perplexity, or Claude what to buy, where to go, and who to trust. Pew Research …