Circle (CRCL) Stock: USDC Splashed Across Chelsea Shirts in Historic Premier League First

TLDR

• Circle Internet Group has become Chelsea FC’s new principal front-of-shirt sponsor, starting with the 2026/27 Premier League season.
• The USDC branding will appear on Chelsea’s Men’s, Women’s, and Academy shirts.
• Financial terms were not disclosed, though Chelsea was reportedly targeting £65 million ($88.3 million) per year for the slot.
• This is the first time a crypto financial services firm has become the principal shirt sponsor of a Premier League club.
• Circle is FCA-authorized via an e-money license, clearing a key regulatory hurdle for the deal.

Circle Internet Group has struck a deal to put its USDC stablecoin branding on the front of Chelsea FC’s shirts, starting this Sunday when Chelsea host Brighton in their first home Premier League game of the 2026/27 season.

Circle 🤝 @ChelseaFC

USDC is coming to global football.

Circle is proud to partner with Chelsea FC, one of the most recognized football clubs in the world.

Beginning with the 2026/27 season, Circle and USDC will appear on the front of Chelsea’s Men’s, Women’s, and Academy… pic.twitter.com/RYgh9rtylg

… Continue reading the full article at the original source below.