Higgsfield raises $400 million, betting creators will make ads with AI

Higgsfield, an AI video startup for social media creators and marketers, has raised $400 million, valuing the company at $5.4 billion. This funding is focused on products that help everyday people create high-quality advertisements and short-form videos without the need for a film crew.

Reports suggest that some of the contributors include Goldman Sachs and Intel, which shows how important it has become for corporate companies to invest in video-making programs that can create content for TikTok, Reels, and paid campaigns.

Why the marketing and creator crowd should care

The funding is more than another big venture round. It is a bet on where advertising content is increasingly being made. Higgsfield says it already has 25 million users, who have generated more than 850 million pieces of content and produce around 2 million videos a day. Much of that activity is happening in the same areas the company plans to target with its new capital: social media content, product ads and agency work.

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